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Disruptive Technologies – How music editors are related to steam engines
Posted by: | CommentsI am not into technologies, those that change so ever fast, and always. But I do observe technological trends, along which the development of scientific applications revolves.
And of all trends, perhaps disruptive technologies are the defining path of industrial implications, a linear passage that technological progress almost invariably follows. Though the concept of “disruptive technologies” is only popularized in 1997 by Harvard Business School Professor Clayton Christensen in his best-seller “The Innovator’s Dilemma”, the phenomenon was already evidenced back in 1663, when Edward Somerset published designs for, and might have installed, a steam engine.
As put forth by Clayton Christensen, disruptive technologies are initially low performers of poor profit margins, targeting only a minute sector of the market. However, they often develop faster than industry incumbents and eventually outpace the giants to capture significant market shares as their technologies, cheaper and more efficient, could better meet prevailing consumers’ demands.
In this case, the steam engines effectively displaced horse power. The demand for steam engines was not initially high, due to the then unfamiliarity to the invention, and the ease of usage and availability of horses. However, as soon as economic activities intensified, and societies prospered, a niche market for steam engines quickly developed as people wanted modernity and faster transportation.
One epitome of modern disruptive technologies is Napster, a free and easy music sharing program that allows users to distribute any piece of recording online. The disruptee here is conventional music producers. Napster relevantly identified the “non-market”, the few who wanted to share their own music recordings for little commercial purpose, and thus provided them with what they most wanted. Napster soon blossomed and even transformed the way the internet was utilized.
Nevertheless, there are more concerns in the attempt to define disruptive technologies than simply the definition itself.
One most commonly mistaken feature for disruptive technologies is sustaining technologies. While the former brings new technological innovation, the latter refers to “successive incremental improvements to performance” incorporated into existing products of market incumbents. Sustaining technologies could be radical, too; the new improvements could herald the demise of current states of production, like how music editor softwares convenience Napster users in music customization and sharing, thereby trumping over traditional whole-file transfers. The music editors are part of a sustaining technological to Napster, not a new disruptor. Thus, disruptive and sustaining technologies could thrive together, until the next wave of disruption comes.
See how music editors are linked to steam engines? Not too close, but each represents one aspect of the twin engines that drive progressive technologies; disruptors breed sustainers, and sustainers feed disruptors.
This character of sustaining technologies brings us to another perspective of disruptive technologies: they not only change the way people do business, but also initiate a fresh wave of follow-up technologies that propel the disruptive technology to success. Sometimes, sustaining technologies manage to carve out a niche market for its own even when the disruptive initiator has already shut down. Music editor and maker softwares continue to healthily thrive, despite Napster’s breakdown (though many other file sharing services are functioning by that time), with products like the AV Music Morpher Gold and Sound Forge 8.
A disruptive technology is also different from a paradigm shift, which Thomas Kuhn used to describe “the process and result of a change in basic assumptions within the ruling theory of science”. In disruptive technologies, there are no assumptions, but only the rules of game of which the change is brought about by the behaviors of market incumbents and new entrants. They augment different markets that eventually merge. In Clayton Christensen’s words, newcomers to the industry almost invariably “crush the incumbents”.
While researching on disruptive technologies, I came across this one simple line that could adequately capture what these technologies are about, “A technology that no one in business wants but that goes on to be a trillion-dollar industry.” Interesting how a brand new technology that seemingly bears little value could shake up an entire industry, isn’t it?
You are probably asking, why then that no one wants it? Or how true is the money claim to these disruptive technologies? And if it is true, what are the implications to the business practice? How do market incumbents and new entrants behave?
The scope of this article could only let me take the first question. Well, it is not that dominating companies are not visionary to see a disruption is coming. They can’t. A disruptive technology is inherently not attractive initially; no one could see how Napster could boom and lead to the thriving market of audio softwares like the music editors and mixers, except the disruptors themselves. Even if one manages to foresee it, the “Innovator’s Dilemma” is there to keep them from acting.
And as the books show, technology has always evolved in waves of disruption.
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Music Production and Audio Engineering School
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Pursuing a career in music and entertainment is definitely something exciting. With the growth of all the technology today, the music being produced in the industry is something completely different from the days of old. Now everything is fresher, of higher quality, and is always aimed to be better than the last creation. Because of this, professions in this field require the most skill from any individual working as an audio engineer or in sound production, and choosing the school to get the education from is no joke. This guide provides you with insight on the top music production schools and audio recording schools around the country to further help you with that critical, life altering decision.
Nowadays, music and sound production is already a recognized field. There are tons of career opportunities for those who are naturally interested and inclined to creating and engineering music whether it be for musicians in their albums, scores in a movie, or the soundtrack of a commercial. In this profession, it is all about creating something that can outdo the others before it and that all boils down to skill. But how exactly does one gain all that needed skill and training? The answer is: the education you receive.
So what exactly are those schools that are note-worthy? Here is a few of the top music production schools open today:
1. Institute of Production and Recording
The Institute of Production and Recording started in 2002 with four founders: Terry Mhyre, Jack Robinson, Lance Sabin, and Tom Tucker, Sr. There are two core programs in the school, namely the following: Associate in Applied Science Degree Program for Music and Entertainment Business and the Associate in Applied Science Degree Program in Audio Production and Engineering. IPR also offers certification courses and programs in Digidesign which are designed to build proficiency in using Pro Tools System, and an Apple Logic Pro Certification Training to get proficient in Logic Pro.
2. Musicians Institute
The institution is a music production school that offers students programs that can help build careers in the professional recording industry. MI incorporates its comprehensive, in-depth education with state of the art labs and studios. Aside from audio and music production, they also tackle post production in film and television. Studios at MI are updated, state of the art and use equipment such as Neve, SSL, DigiDesign, and Neumann.
3. The Los Angeles Recording School
The Los Angeles Recording School began in 1985 and was at first a job training school for recording engineers. The school aims to provide its students with the best training and education on today’s industry’s constantly changing equipment and techniques through a faculty of experienced engineers and music industry professionals. The LARS program concentrates on music production, digital recording, and audio post-production for film and television. The school also allows students to attend on either a full time or part time basis, with an average of 25 or 19 hours each week, respectively.
4. Columbia Academy
Since 1967, Columbia Academy has been providing high quality education to students considering a career in the music and entertainment industry. Columbia Academy provides courses that train students in the fields of broadcasting arts, music recording, sound design, post production audio, and video and film production. The school facilities include 3 recording studios to accommodate the courses’ hand on training and practical applications. In the Columbia Academy program, students may choose between two streams, whichever suits them best – either music recording or post production for film and television. The Recording and Sound Design Program runs for 11 months (44 weeks), with supervision from instructors who have earned years of experience in sound design. The program is comprised of four modules that are made up of 80 hours of combined classroom theories, practical instruction, and supervised hand on lab/studio time. Classes run 5 times a week, 4 hours a day.
Choosing who to provide you with the best education for your future career is no easy task, especially with all the audio production schools to choose from nowadays. For the serious student looking to pursue a career as a music or audio engineer, or any track in sound production, the most important thing is to find a school that offers a comprehensive curriculum and extensive training to get you experienced in all aspects of music production. And in this constantly evolving field, it is crucial to look amongst all the audio engineering schools for an institution with programs that can keep up with the changing times.
The task of choosing your music producing school is no joke. It’s an important decision that will greatly affect your future career. Read up, ask questions, call offices and make the decision that’s right for you.
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Recognize a Good Music Therapist
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Good for you! It looks like you finally found a music therapist! Now, in the words of Uncle Ben, “with great power comes great responsibility.” Music therapy is a profession working diligently to establish itself as a credible and legitimate therapy, so someone calling herself a music therapist has a lot to answer to. The average person hasn’t even heard of music therapy and surely isn’t familiar with the ins and outs of the field, so let me give you a leg up. Your music therapist should roughly resemble the following description.
EDUCATION: A music therapist will have an actual degree in music therapy (sounds so new age, doesn’t it?) from an accredited school of music, within a legitimate university. (This generally rules out most online programs.) This could be in the form of a bachelor’s degree or a bachelor’s equivalency and they might also have a master’s degree or even a PhD in music therapy. Higher education is all the rage these days. By the way, this means that she auditioned and was accepted based on her musical skill on a particular instrument, meaning she was pretty much on par with all those other elitist music students (I was one, so I can say bad things about us).
INTERNSHIP: MT students are required to complete a 6 month internship at a site that has been approved by the American Music Therapy Association (AMTA, musictherapy.org). Not only are they monitored and evaluated by the site’s music therapists, they also complete undergrad coursework during the internship for their professors back at school. Each university handles this a little differently…some schools will award just a plain music degree at the end of the student’s on-campus coursework, and then further bestow the music therapy degree once he finishes the internship. Others withhold any degree until the internship is complete. Either way, you can feel confident that your hand-picked therapist has worked her butt off to get an internship. The world of music therapy is small and the world of approved internships is even smaller and increasingly selective.
Often a student attempts to secure an internship with a population they are interested in. For example, I happen to enjoy psychiatry and thus, completed my internship in a psychiatric hospital. (Did I mention that I am, in fact, a GOOD music therapist? Thus my ability to comment on this topic.) Anyway, you definitely want to ask your MT about her internship (no matter his or her age-there are lots of “non-traditional” MTs out there who could have very likely entered the field at the astonishingly old age of 50 or get this-even older!).
BOARD CERTIFICATION: After MTs complete their internships, they are eligible to take the music therapy board certification exam. That’s right…your music therapist should be able to tell you all about her horrible experience at the “local testing center” where she was required to take her exam (mine was at a dirty H&R Block in a bad part of town). The exam is a comprehensive review of topics ranging from data collection and statistics to music theory to counseling models. If you pass, you get exciting initials to put at the end of your name (you also get to pay $80 a year to maintain those initials…not so exciting). Those initials are MT-BC, which stands for music therapist-board certified. It is absolutely essential that your music therapist carry those initials or at the VERY LEAST be preparing to sit for the exam. (She could be in music therapy no man’s land…between the end of her internship and the completion of the exam). If she doesn’t pass the test, you need to pass on her. Harsh, I know, but this world is rough.
ADHERENCE TO STANDARDS OF PRACTICE AND CODE OF ETHICS: A board certified music therapist is expected to practice according national standards and ethics. The standards provide a benchmark against which to measure a music therapy practice. I won’t insult you by explaining what ethics are. Anyway, as a consumer of music therapy, this is basically what you can expect to experience regarding the standards of practice:
Assessment-Your MT should complete a well-rounded assessment of the client, including at least the following: history, interviews with caregivers, and behavior both in and out of a musical setting.
Recommended Treatment Plan-After the assessment is complete, the MT will decide whether or not MT will be beneficial to client (usually yes, but sometimes not). The basis for this decision will be evident in the assessment report, of which you should absolutely have a copy. Such paperwork is not a secret and if your therapist ever declines to show you this assessment, dump her immediately. This treatment plan should also give the amount of treatment recommended (usually on a weekly basis) and what goals will be addressed over what time period (these goals should reflect what you were seeking, at least in part). A GOOD MT will give you the opportunity to agree or disagree with the projected course of treatment before anything can be implemented.
Appropriate Termination-A responsible music therapist will terminate therapy when goals are met or no further progress can be made.
CONTINUING EDUCATION V. RE-EXAMINATION: Once you are in a long-term relationship with a music therapist (ooh, commitment!), you will notice that she disappears every year or every other year around Thanksgiving. This is because she is attending a conference…the national conference to be more specific. And depending on where you live, she may disappear more often to attend smaller regional or state conferences. THIS IS A SIGN OF A GOOD MUSIC THERAPIST! She is undoubtedly participating in continuing education and more importantly for you, is combating burn-out. MTs are required to re-certify every 5 years either by accruing 100 hours of continuing education classes (CMTEs-continuing music therapy education) or by re-taking the certification exam. Now, what I am about to say is an extreme personal opinion-be wary of a MT who chooses to re-take the exam over completing the 100 hours of CMTEs. I say this because a person who chooses the exam is not necessarily keeping current with emerging research and/or new techniques and interventions. Over time, she will become a dinosaur…like the creepy librarian at my high school who put duct tape lines on the floor to keep us from looking at each other’s computers. Forgive your MT for her absences, for you shall be the benefactor.
YEARS OF EXPERIENCE: Lastly, there isn’t much that can substitute for experience. Only being a 5 year old therapist myself, I realize that I am risking a loss of business for those of us around my age. However, for anyone that has ever worked, you know that even ONE year of experience can put you light years ahead of those graduating behind you, so don’t totally count out the “young and inexperienced.” They do have the most recent research and “best practices” stored somewhere in their brains, even if they don’t know what to do with it yet. My point is, if you have someone that fits into all the above criteria and has at least one year of experience under her belt, she is probably going to work out just fine.
A FEW QUICK TIPS:
If your MT rarely plays live instruments and relies mostly on recorded music, get rid of her.
If your MT keeps no paperwork, turn her out on her ear.
If your MT is performing and not interacting, get your light saber and look threatening.
This article is by no means an exhaustive list of what makes someone a good music therapist. It is simply to give you, the non-music therapist, an idea of what to look for and expect. It would probably take me 30 articles to go into detail about the importance of interpersonal skills, to preferred models of practice, to something simple like payment and reimbursement. Like I said, the above is just a skeleton…lots more goes into making a whole body
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Career Opportunities in Music Recording
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A countless number of music schools have spawned in recent years due to a renewed interest in recording music. There are many career opportunities in the field of music. Whether you’re aspiring to be a music engineer or a legitimate recording artist, music recording training has become one of the best career training options available in the world today.
Career Opportunities In Music Recording
Music is not all about a microphone and a piano. A top class music recording involves many sophisticated equipments in addition to a qualified professional music engineer. The demand for music engineers today is very high. Countless music recordings are released each and every month and a good music engineer can earn a significant amount of money in a short amount of time. Music engineers will be in higher demand the more their name and reputation is established. This means they can command a higher asking price for their services. Fame can indeed accompany money for many music engineers.
The Role Of A Music Engineer
Some people have this misconception that a music engineer is dealing with wires and circuits all day. The fact is a career as a music engineer is something entirely different than that misconception. A music engineer is usually referred to as the recording engineer in the recording studio. The digital audio workstations that you find in a recording studio are the music engineer’s instruments. The role of the music engineer is to fine-tune the music that is being recorded. This job requires enormous skill and proper training.
The Music Career Training
While there are many music career-training programs available today, if you truly wish to shine in your music career, it’s important to find the absolute best training programs.
One of the best music career training programs available is the ‘Conservatory’s Master Recording Program II’.
Unlike other conventional music recording training programs, the Conservatory’s Master Recording Program II concentrates totally on the art and science of sound. Starting from the basic principles of sound, this unique program extends for 42 weeks and finishes with the most sophisticated concepts of audio engineering. One of the main features of this training program is that the training program covers eight main aspects. The eight main areas of this training program are:
1. Audio Recording and Production – This part covers all of the basic principles of sound and educates students about the basic fundamentals of music recording.
2. Music Business – Here the student learns about the various methods of making money in a music related business. This session includes classes about audio copyrights and record labels.
3. Digital Recording – This is the doorway to digital recording. Lessons are available for digital recording and other digital techniques in the form of computer based applications.
4. Pro Tools – This is the most important part of the program. This session familiarizes students with the sophisticated tools used in digital audio processing and recording.
5. Sound Reinforcement – This session includes studies related to audio signal distribution.
6. Troubleshooting/Maintenance – Basic electronic engineering skills and test equipment skills will be taught to the aspiring music engineer.
7. Career Management – This is an opportunity to gain knowledge about the music industry.
8. Internship- This final session provides students with an opportunity to demonstrate skills learned and acquired throughout training.
The program concludes with students hopefully becoming successful music engineers and realizing their dreams of having a lucrative career in music.
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